What We Know: A familiar Missouri theme park has a brand-new name.
What It Means: Six Flags St. Louis is officially becoming Mid America Adventure.
The Eureka theme park unveiled its new name, logo and brand identity Thursday morning. The change comes after the park became part of the Enchanted Parks family following its sale by Six Flags in March.
Park President Danny Snider says the new name doesn’t mean the park is walking away from its history.
He says Mid America Adventure plans to continue offering families a safe and clean place to have fun and make memories together.
Enchanted Parks CEO James Harhi says the rebranding is the next step in the company’s investment in both the park and the surrounding community.
What’s Next: And while the name on the sign is changing, the rides and thrills aren’t going anywhere.
The park is already looking ahead to next year. Mid America Adventure says 2027 season passes are now on sale for 75 dollars.
Those passes can also be used for the remainder of the 2026 season, including Fright Fest.
So after decades of being known as Six Flags St. Louis, Missouri’s Eureka theme park is entering a new chapter.
The new name — Mid America Adventure.
(Photo provided by Mid-America Adventure)